

You’ve done the courses.
You’ve watched all the masterclasses and webinars.
And you have notebooks (all colour coded with sticky notes and highlighters)...
But your income doesn’t reflect the effort you’ve made.
Truth…
…you’re totally overwhelmed with too much information, with too many options.
…you’re struggling to distill the information, and decide which direction to go next.
…you’re jumping from strategy to strategy thinking it doesn’t work, when what you actually needed to do was refine it and try it again.

So you end up creating all new assets - optin and thank you pages, emails, automations, sales pages, new freebies or workshops which is taking up ALL of your time and bandwidth, and leaving you without a clear avatar, signature offer + funnel and the TIME FREEDOM you want so badly.
You don’t need another program.
You need to dial it in and get focused on ONE strategy.
You need to stop creating more and more, feeling like you need to do it all, and instead become intentional about creating space in your calendar for YOU.
Those other programs you did? They didn’t work because their strategy didn’t empower you to bring your unique views, skills and superpowers into them.
They didn’t help you see that you could achieve WAY MORE by doing LESS, with intention and clarity.
They didn’t show you that in order for you to step into your CEO role, it’s not just about strategy - it’s about taking care of you, holistically. Mind, body and soul.
I’ve been an Online Coach since 2013, after leaving my corporate fitness career. I guarantee that whatever stage you’re at, whatever you’re going through…I’ve been there.
Not knowing what to work on…
Trying every new strategy I see (hello shiny object syndrome!)...
Over-consuming every training, workshop and masterclass…
Downloading every free guide I could, to try to figure things out…



I've hired coaches. Some were great and some…well…let’s just say they weren’t a fit.
I’ve changed my offer, pricing and avatar more times than I can count (and that’s totally ok!).
I’ve hired and fired team members.
I’ve lost money on ads, and I’ve also created a 7x return using my signature workshop to get new clients, consistently.
I’ve been in melt down mode, wondering if I was ever going to really be able to make my business work or if I needed to go back and get a J-O-B. Ugh!!!
And...I’ve generated over $500k online, working 24hours a week or less, served thousands of clients and community members, and stepped into my true CEO role.
I’m not special.
I’m no different than you are.
And I know that if you really want to hit $100k+ a year, you CAN.
Brian, my life (and now) business partner, is a Holistic Lifestyle Coach and Reiki Master. He spent his career in the private fitness industry, leading a team of 40+ personal trainers before starting his own business in 2016.
Brian has worked with hundreds of clients to help them improve their fitness and health and design lifestyles that support them.
In November 2024, Brian joined Jodi Rumack Coaching to support our clients with making holistic lifestyle design changes so that they could get clear and focused, and maximize their productivity.
In just a few weeks, our clients were feeling more confident, more excited about their work and maximizing their productivity. More work done in less time, baby!


After years of coaching in our corporate fitness lives and online we’ve learned a thing or two about what it takes to build a successful business and lifestyle.
We live it - Friday Every Day!
#1) You do not need another program.
#2) All of the answers are inside of you.
#3) Prioritizing your self-care practices - walking, getting into nature, being around people who inspire you - is KEY to your creativity, productivity and success!
#4) Surrounding yourself with others you "get it" is CRUCIAL. Build your TRIBE!
#5) Consistent, prioritized, focused work is the key ingredient that most coaches + service providers miss - because they think they have to do it all. Spoiler alert. You don’t!
If you want to hit $100K+/year while working 24 hours or less a week so that you can have the life you want RIGHT NOW, this is where it begins.
Inside our Virtual Studio you'll....
Design your signature offer + pricing strategy and your signature sales funnel so you can gain clients on-demand
Design your perfectly planned week using our Signature $100K Weekly Calendar Framework - where you get to work when YOU want to so that you never have to scramble or rush again
Learn how to prioritize the MOST important needle-movers in your business so that you can spend your time focused on the RIGHT things - no more trying to do it all. You’ll do what you actually have time and BANDWIDTH for, and accelerate your business.
Implement our signature Monthly CEO Cadence system that keeps you on track so you never have to feel behind, lost or stuck
Be empowered to make your own strategic decisions (with our support), gaining confidence in your ideas and abilities every step of the way, in true CEO style!
Discover how to incorporate daily practices to help you gain clarity, focus and increase productivity so that you create more time to focus on your health + wellness, friends + family and get to do the things you love! No more missing workouts, bedtime or date night!




The BEcoming the CEO Virtual Studio, is your secret weapon to staying focused, working on the right things, and creating REAL momentum in your business. This isn't just a virtual coworking space, THIS is a CEO CADENCE SYSTEM that will help you stay on track with your business all month and ensure you have everything you need to work on the RIGHT things and get sh*t done, so you can enjoy a lifestyle that you LOVE - RIGHT NOW.
Inside the BTC Virtual Studio, you'll get:
Virtual Studio Deep Work Calls - 2x/week - join this LIVE call where you’ll check-in with your focus for the day, be lead through a 3-5 minute grounding exercise to get focused, have 80minutes of deep work, and wrap up with celebrating your accomplishments with the BTC crew.
MOMENTUM Weekly Check-In Calls - Jump on this short, fast-paced call where we’ll set you up for the week ensuring you have your week mapped out and you’re working on the biggest needle-movers, with specific, actionable goals!
Weekly Content Planning + Creation Call - Use this 90-minute session to map out your content plan for the following month. Show people who you really are through the topics you cover and the vibe you bring without worrying about creating the best hooks. The REAL YOU is what will stand out to your audience.
Monthly I AM THE CEO Goal Setting Session - Review, reflect, assess the previous month/quarter and then set your activity and revenue goals for the new month. Write them somewhere you see them every single day and get after it!
Monthly Energy Clearing + Lifestyle Design Call with Brian - Brian will take a broader collective viewpoint on the themes coming up that may be impacting your productivity and progress.
He'll come prepared with the themes for the month - may be business or personal - identity, or fears, or confidence - just as some examples.
We'll do a group Reiki meditation and then everyone will get to participate in a spiritual mastermind - where you'll get to share what's coming up for you.
Monthly TRIBE Virtual Dinner Party - Connect, share, support and have fun on this exciting call where we’ll all come together to help our business move forward! Whether it’s a dose of inspiration, a new idea, a referral or a collaboration, that’s what we’re here for!
Monthly Power Project Week (5-day sprint to move a big project forward) - Taking a course? Creating a new workshop? Designing a sales page? Choose ONE project for the week and let’s get to WORK! This is the week you can fully focus on working ON the business instead of IN it.
15-Min 1:1 Laser Focus Calls - Need some clarity on your next steps? Struggling with your avatar, offer, pricing or sales funnel strategy? Book this call to get 1:1 access to Jodi so that you know exactly what to do next!
If you're feeling stuck, lost or self-doubt, book your Laser Focus call with Brian. He'll help to clear any negative thoughts so that you can get back to focusing on your work, with ease.
Monthly Mastermind with our BTC Members - Get to know each other on a deeper level, share skill sets, ideas and referrals that come from a genuine place. Share your biggest wins and challenges and leave feeling connected, motivated and ready to take on the next steps!
PLUS! WE now have a BTC Rewards program where you can earn points just joining live sessions (easy peasy!), referring others just like you and more! Use your points towards our self-paced courses, online or in-person events, including our 4-day retreat!
PLUS 6 Amazing Bonuses!
🎁 1 FREE Energy Clearing + Mindset Call with Reiki Master + Holistic Lifestyle Coach, Brian DeCastro (Value $297) This clearing call is a deeper dive into what will unlock your greater potential - accessing your 3.0 self.
🎁 1 FREE Strategy Call with Online Business Coach, Jodi Rumack (Value $297) Get clarity on your client avatar, offers, pricing and strategy in just 30 minutes OR use this call to help you map out your next launch or weekly, monthly or quarterly plans.
🎁 Goal Setting Toolkit (Value $197) Get our step-by-step goal setting framework + action plan to help you review, reflect, assess and take aligned action every single month with clarity!
🎁 Content Planning Toolkit (Value $197) Get our on-demand Content Planning Training, post types and 30-day calendar to create your monthly content calendar in less than 60 minutes.
🎁 Members-Only Facebook Group + Chat where you can stay connected and ask your questions all week long (Value $997)
🎁 PLUS 2 Months FREE when you invest up front
This is a program for action-takers — not lurkers.
We work, we plan, we show up, and we move. TOGETHER.


Inside BEcoming the CEO we'll help you become the BEST CEO you can be!
We'll work on prioritization, focus and productivity.
We'll help you ensure you are working ON the business instead of IN it (time FREEDOM, baby!)
We'll provide you a fun, exciting space to connect, collaborate and celebrate!
We'll help you get more done in 2x90 mins/week than you would all week long!
So often, the reason we aren't seeing results is because we aren't actually doing the WORK (hello, distractions!), or we're focusing on tasks that don't move the needle forward.
It's not your fault.
It is easy to get overwhelmed and inundated with "all the things". You're working away and feeling like you're always busy, but at the end of the month, it's not producing the RESULTS. It's time to change that!
Can I get a HELL YA!??




Dalita switched from being a Life Coach to being a Business Coach and has done so seamlessly! She launched her beta group coaching program with 5 amazing clients, generating $25K, and has added over $20K+ now by turning her Coaching program into a self-study program as well!

Cori went from 1:1 one-off sessions, to building packages, to Group Coaching, where she's not booking more calls than ever!
Christina took her idea and turned them into a reality! She launched her Group Coaching program to help Healers connect with themselves and build a business to help others, with 18 clients!


Kellee did a complete overhaul of her avatar, offers and her team! In just ONE year, she 2X her YEARLY revenue!
When I started with Tony, he had sooooo much going on. We streamlined his offers, pricing and clarified his avatar, allowing him to go from $95K in 2020, to $200K in 2021!


Aubrey had a massive shift from in-person personal training to online personal training. She did an amazing job by creating an irresistible offer that her clients LOVE!
She 2X her PROFIT year over year!


1) How does the Virtual Studio DEEP WORK Coworking call work?
You’ll join a 90-minute Zoom session where we’ll set clear intentions for what you’re working on, and share it in the group! You'll be lead through a 3-5 minute grounding exercise to help get you focused.
We’ll get the vibe going with focus frequency music so that you can get in the zone and get sh*t done. At the end, you’ll get to share the amazing progress you made so that we can celebrate together!
2) What if I can’t make it to every session?
We've designed the program so that you don't need to join EVERY session (although the more, the better!). You'll get the call schedule so that you can plan your days accordingly. If you can't make it, just jump in on the next one!
3) Is this program good for newer or more experience coaches?
BOTH! Whether you’re just starting, or scaling, we’ll help you focus on the tasks that matter most to your growth.
4) What if I have ADHD or struggle with focus?
You’re in the right place. This program is designed with coaches like you in mind. We’ll help you find clarity, get focused, simplify your priorities, and stay consistent.
5) How do I use the 15-min Laser Focus Calls?
You can book this call as needed. Please come prepared to the call with your calendar for the week, what you're working on when and your #1 question if you are meeting with Jodi. The goal is that you will wrap up this call knowing exactly what to work on next, with confidence!
If you're looking to get unstuck, get clarity and ditch the negative beliefs, book your laser focus call with Brian. Come prepared with the thing that has. your attention right now and you'll work through it together!
6) What if I need additional strategy support for my business or life?
If you're looking for additional support, we can always looks at 1:1 option to work together - with one or both of us. If you are in Level 1, you may consider upgrading to Level 2 VIP to help you get more strategy support on a regular basis, in a group setting.
7) How much time do I need to commit to the program?
Our Virtual Studio is here to help get you focused, prioritizing the activities that provide the greatest return on investment and a community + accountability to help get you into action! The more calls you attend, the more you'll get done, in less time, giving you the time in your schedule to do whatever else you want!
8) When are the calls? The calls will be held on various days, Monday - Friday between 10-3pm EST (except for the Virtual Dinner Party which will typically be held in the evening). As the membership grows, we will be adding additional calls.
The schedule will be set 30 days in advance. Calls are 90 minutes.
9) What's the refund/cancellation policy?
We'll work with you to help you create massive impact and results while you are with us! Since the program is delivered live, there are no refunds. If you'd like to cancel, please provide 30 days notice (after your initial commitment is complete) by email to
[email protected]. *Please note if you decide to re-join, you will be investing at the rate available at that time.
10) Is there a guarantee? YES! You have 30 days to use our Love it or Leave it guarantee. If you feel BTC isn't a fit for you, just let us know by day 30 and you'll have no further commitment or investment, no questions asked!
© Copyright 2026 Jodi Rumack Coaching